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In this Unskippable Labs experiment, we bring a little data to the art of storytelling and explore how the length of an ad can affect brand lift metrics. We partnered with Mondelez International and Droga5 to test real ads for Honey Maid. A study in video advertising: "Go short or go long"
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To answer this question, we studied the Brand Lift results of TrueView in-stream campaigns across both YouTube and Google video partners. We collected hundreds of thousands of survey responses in 41 Brand Lift studies across devices on YouTube and Google video partners, then computed lift for each inventory source independently.
Google Surveys give you a quick, cost-effective way to get valuable insights into the minds of your target audience. Gather the insights you need to make smarter, faster business decisions -- in a fraction of the time it takes for traditional market research. Get started.
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insight - Translation to Spanish, pronunciation, and forum discussions
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You want to increase awareness among 18- to 34-year-old men. Which of these Brand Lift metrics would you use to see if your campaign is effective?
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